Once you know how to create and publish a blog post for your Showit website, the next question is usually: what do I actually write about? While it is tempting to only write when inspiration strikes, having a few foundational blog posts in place helps create trust and transparency from the start and guide potential clients toward working with you.
In this post, we share our recommendations for blog posts every service-based business should have.
Ready? Let’s dive in.
#1 – The Essential Guide to Working With [YourBusinessName]
Walk potential clients through a brief overview of what the experience looks like from their first inquiry to final delivery. This makes it easier for people to decide whether your service is the right fit for them.
#2 – A Step-by-Step Guide to Working With [YourBusinessName]
Create a more detailed version of your process that outlines each phase or step of your service (where applicable), including timelines and touchpoints.
#3 – How to Prepare Before You Book [YourServiceOrOffer]
Help prospective clients feel equipped and ready. You can include decisions they need to make, what resources they need to gather, and how to get the most out of your service.
#4 – How to Know if You Are Ready for [YourServiceOrOffer]
Instead of pushing people to buy before they are ready, use this post to guide them through helpful reflection. What does the right timing look like? What questions should they ask themselves first?
5. What Makes a Strong Client Collaboration (And How We Can Work Well Together)
Set the tone for a healthy working relationship by outlining how you like to collaborate. Share communication preferences, project expectations, and tips for getting the best results.
6. Behind the Process: How I Approach [Your Work or Industry]
Take your audience behind the scenes and show them the thought and care that goes into your work. It builds trust and shows the value of your process.
7. A Simple Checklist to Help You Get Started With [Your Offer or Industry]
Break things down into actionable steps. Whether they are preparing for a design project, planning a photoshoot, or getting ready to launch—this kind of post helps them prepare with clarity and confidence.
8. Everything You Need to Know About Working With a [Your Title]
This is especially helpful if your clients are hiring someone like you for the first time. Answer common questions and explain what the working relationship looks like.
9. How Long Does [Your Process or Project Type] Take?
Give people realistic expectations around timelines, including what can speed things up or slow things down. This post helps them feel more prepared and less anxious about the process.
10. The Tools and Platforms I Use (And Why I Chose Them)
Explain your setup—from how you communicate to how you deliver files. This will familiarize potential clients with the technical side of things, further reducing confusion or overwhelm.
Final Thoughts
You do not need to overwhelm potential clients with too much information. A big part of being a successful business owner is knowing how to make things clear and simple. Keep your posts concise and easy to understand, while still covering the essentials.
At the end of the day, your blog should support and empower your clients—helping them feel informed, prepared, and confident in choosing to work with you.
If you are looking for a blog-ready template to get started, browse the Mary+Joseph collection of Showit templates. Each one is crafted to help you elevate your online presence and sell with confidence.
